Interim Web Producer and Web Communication Assistant
St. Joseph's Health Care London | April 2018 - present


  • Web publishing with an eye toward positive user experience, accessibility (AODA), content accuracy and a voice that reflects St. Joseph's values

  • Reviewing content with subject matter experts to advise on site improvements and incorporating public feedback to improve user experience

  • Maintaining a customer-service focus in creating webforms, fillable PDFs and other documents that meet web standards and publication best practices

  • Managing the content for a large intranet, and assisting in the transition of content from Drupal to SharePoint

Content Creation

  • Planning and producing photography projects from planning to concept to working with subjects to creating high quality images for print publications, websites and social media

  • Creating videos, social media posts, logos, text overlays on images and writing articles and elements for speeches

Colleen MacDonald

Special Projects

Assignment Editor

CTV News London | February 2016 - April 28, 2017


  • Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters

  • Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief


  • Investigated and clarified information from multiple sources, and evaluated and organized that information

  • Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions

  • Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor​​


  • Upheld journalistic standards in writing scripts and promos for the web and broadcast 

  • Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK

News Videographer, Writer and Video Editor

CTV News & A-Channel London | August 2005 - January 2016

  • Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field

  • Photographed news events for Twitter posts and stock photos for the web

  • Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips

  • Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities

News Writer

The New PL & A-Channel London | January 1998 - July 2005

  • Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories 

  • Evaluated news conferences to identify the most salient information for selecting sound clips 

  • Supported the team with news videography when regular videographers were not available


Content Creator - Canadian Red Cross | 2017 - 2020

CTV London assignmenpg desk
CTV London television station
Colleen MacDonald
microphones await news scrum
Colleen MacDonald at the Hyde Park Santa Parade, with the Canadian Red Cross


Graduate Certificate

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Public Relations and

Corporate Communications

Fanshawe College, London, ON - 2018

  •  Named to the Dean's Honour Roll

Bachelor of Arts Degree

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English Language and Literature

Huron University College,

Western University, London, ON - 1992

  •  Graduated on the Dean's list


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Television Broadcasting

Fanshawe College, London, ON - 1995

  •  Graduated with five broadcast       awards


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Utah State University

Online Learning

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Red Cross

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Conference 2018: 

Designing for

Diverse Abilities

University of Guleph


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Continuing Education

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in Conflict



Continuing Studies

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Continuing Studies

Introduction to 




Microsoft Office

  • Word

  • Excel

  • PowerPoint

  • Outlook

  • SharePoint

Content Management


  • Drupal

  • Polopoly

Adobe Creative Suite

  • InDesign

  • Premiere

  • Photoshop

  • Acrobat

Analytics & Social Media

  • Matomo (formerly Piwik)

  • Loomly

  • Issuu

Other Creative Programs

  • Avid Media Composer

  • GoAnimate

  • IrfanView

  • Mailchimp

  • Wix


  • Dejero

  • iNews

  • Gateway