© 2018 by Colleen J. MacDonald.  Proudly created with Wix.com

CAREER EXPERIENCE

Web Communication Assistant

St. Joseph's Health Care London | January 2018 - present

Websites 

  • Managing the content for a large intranet, analyzing data and implementing strategy to increase engagement

  • Creating accessible documents and content for the public website

  • Maintaining a customer service focus in creating web forms, fillable PDFs and other documents while upholding web standards and best practices for web and publication style, and accessibility

Project Management

  • Meeting with clients to determine their needs for web content, managing multiple projects at once, and delivering content that both meets client needs and supports St. Joseph’s strategic initiatives

Issues Monitoring​

  • Identifying trending health care stories in the media and medical publications 

Assignment Editor

CTV News London | February 2016 - April 28, 2017

Planning

  • Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters

  • Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief

Communication

  • Investigated and clarified information from multiple sources, and evaluated and organized that information

  • Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions

  • Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor​​

Publishing

  • Upheld journalistic standards in writing scripts and promos for the web and broadcast 

  • Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK

News Videographer, Writer and Video Editor

CTV News & A-Channel London | August 2005 - January 2016

  • Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field

  • Photographed news events for Twitter posts and stock photos for the web

  • Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips

  • Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities

News Writer

The New PL & A-Channel London | January 1998 - July 2005

  • Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories 

  • Evaluated news conferences to identify the most salient information for selecting sound clips 

  • Supported the team with news videography when regular videographers were not available

CURRENT VOLUNTEER ROLE

Content Creator - Canadian Red Cross | 2017 - present

EDUCATION

Graduate Certificate

Bachelor of Arts Degree

Diploma

ADDITIONAL COURSES

SOFTWARE

Microsoft Office

  • Word

  • Excel

  • PowerPoint

  • Outlook

Content Management

Systems

  • Drupal

  • Polopoly

Adobe Creative Suite

  • InDesign

  • Premiere

  • Photoshop

  • Acrobat

Analytics & Social Media

  • Matomo (formerly Piwik)

  • Loomly

  • Issuu

News

  • Dejero

  • iNews

  • Gateway

Other Creative Programs

  • Avid Media Composer

  • GoAnimate

  • IrfanView

  • Mailchimp

  • Wix