CAREER EXPERIENCE

Interim Web Producer and Web Communication Assistant
St. Joseph's Health Care London | April 2018 - present

Websites 

  • Web publishing with an eye toward positive user experience, accessibility (AODA), content accuracy and a voice that reflects St. Joseph's values

  • Reviewing content with subject matter experts to advise on site improvements and incorporating public feedback to improve user experience

  • Maintaining a customer-service focus in creating webforms, fillable PDFs and other documents that meet web standards and publication best practices

  • Managing the content for a large intranet, and assisting in the transition of content from Drupal to SharePoint

Content Creation

  • Planning and producing photography projects from planning to concept to working with subjects to creating high quality images for print publications, websites and social media

  • Creating videos, social media posts, logos, text overlays on images and writing articles and elements for speeches

Colleen MacDonald

Special Projects

Assignment Editor

CTV News London | February 2016 - April 28, 2017

Planning

  • Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters

  • Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief

Communication

  • Investigated and clarified information from multiple sources, and evaluated and organized that information

  • Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions

  • Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor​​

Publishing

  • Upheld journalistic standards in writing scripts and promos for the web and broadcast 

  • Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK

News Videographer, Writer and Video Editor

CTV News & A-Channel London | August 2005 - January 2016

  • Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field

  • Photographed news events for Twitter posts and stock photos for the web

  • Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips

  • Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities

News Writer

The New PL & A-Channel London | January 1998 - July 2005

  • Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories 

  • Evaluated news conferences to identify the most salient information for selecting sound clips 

  • Supported the team with news videography when regular videographers were not available

VOLUNTEER

Content Creator - Canadian Red Cross | 2017 - 2020

CTV London assignmenpg desk
CTV London television station
Colleen MacDonald
microphones await news scrum
Colleen MacDonald at the Hyde Park Santa Parade, with the Canadian Red Cross

EDUCATION

Graduate Certificate

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Public Relations and

Corporate Communications

Fanshawe College, London, ON - 2018

  •  Named to the Dean's Honour Roll

Bachelor of Arts Degree

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English Language and Literature

Huron University College,

Western University, London, ON - 1992

  •  Graduated on the Dean's list

Diploma

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Television Broadcasting

Fanshawe College, London, ON - 1995

  •  Graduated with five broadcast       awards

ADDITIONAL COURSES

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   Accessible

   Documents

   Workshop 

   2019

Utah State University

Online Learning

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Media

Spokesperson

Training

2018

Canadian

Red Cross

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Accessibility

Conference 2018: 

Designing for

Diverse Abilities

University of Guleph

OpenEd

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Organizational

Business

Communication

2017

Fanshawe

Continuing Education

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Communicating 

in Conflict

2017

Western

Continuing Studies

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Western

Continuing Studies

Introduction to 

Screenwriting 

2014

SOFTWARE

Microsoft Office

  • Word

  • Excel

  • PowerPoint

  • Outlook

  • SharePoint

Content Management

Systems

  • Drupal

  • Polopoly

Adobe Creative Suite

  • InDesign

  • Premiere

  • Photoshop

  • Acrobat

Analytics & Social Media

  • Matomo (formerly Piwik)

  • Loomly

  • Issuu

Other Creative Programs

  • Avid Media Composer

  • GoAnimate

  • IrfanView

  • Mailchimp

  • Wix

News

  • Dejero

  • iNews

  • Gateway