CAREER EXPERIENCE
Web Communication Assistant
St. Joseph's Health Care London | January 2018 - present
Websites
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Managing the content for a large intranet, analyzing data and implementing strategy to increase engagement
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Creating accessible documents and content for the public website
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Maintaining a customer service focus in creating web forms, fillable PDFs and other documents while upholding web standards and best practices for web and publication style, and accessibility
Project Management
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Meeting with clients to determine their needs for web content, managing multiple projects at once, and delivering content that both meets client needs and supports St. Joseph’s strategic initiatives
Creativity
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Providing high quality photography, videography, research and writing for communication projects, as well as graphic materials
Issues Monitoring
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Identifying trending health care stories in the media and medical publications
Assignment Editor
CTV News London | February 2016 - April 28, 2017
Planning
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Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters
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Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief
Communication
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Investigated and clarified information from multiple sources, and evaluated and organized that information
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Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions
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Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor
Publishing
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Upheld journalistic standards in writing scripts and promos for the web and broadcast
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Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK
News Videographer, Writer and Video Editor
CTV News & A-Channel London | August 2005 - January 2016
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Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field
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Photographed news events for Twitter posts and stock photos for the web
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Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips
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Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities
News Writer
The New PL & A-Channel London | January 1998 - July 2005
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Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories
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Evaluated news conferences to identify the most salient information for selecting sound clips
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Supported the team with news videography when regular videographers were not available
CURRENT VOLUNTEER ROLE
Content Creator - Canadian Red Cross | 2017 - present
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Generating news media coverage by writing pitches to highlight the service of Red Cross volunteers
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Photography, videography and video editing for social media posts like this tweet about a local disaster response
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Interviewing and writing profiles of volunteers
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Organizing the London Branch's participation in the Santa Claus parade



EDUCATION
Graduate Certificate
Bachelor of Arts Degree
Diploma
ADDITIONAL COURSES
SOFTWARE
Microsoft Office
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Word
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Excel
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PowerPoint
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Outlook
Content Management
Systems
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Drupal
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Polopoly
Adobe Creative Suite
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InDesign
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Premiere
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Photoshop
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Acrobat
Analytics & Social Media
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Matomo (formerly Piwik)
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Loomly
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Issuu
News
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Dejero
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iNews
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Gateway
Other Creative Programs
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Avid Media Composer
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GoAnimate
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IrfanView
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Mailchimp
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Wix