CAREER EXPERIENCE
Interim Web Producer and Web Communication Assistant
St. Joseph's Health Care London | April 2018 - present
Websites
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Web publishing with an eye toward positive user experience, accessibility (AODA), content accuracy and a voice that reflects St. Joseph's values
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Reviewing content with subject matter experts to advise on site improvements and incorporating public feedback to improve user experience
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Maintaining a customer-service focus in creating webforms, fillable PDFs and other documents that meet web standards and publication best practices
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Managing the content for a large intranet, and assisting in the transition of content from Drupal to SharePoint
Content Creation
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Planning and producing photography projects from planning to concept to working with subjects to creating high quality images for print publications, websites and social media
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Creating videos, social media posts, logos, text overlays on images and writing articles and elements for speeches
Special Projects
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Supported the content design and coordination of all the requirements to populate and launch a new website for the Gray Centre for Mobility and Activity
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Completed the content migration from St. Joseph's Drupal 7 website to the new Drupal 8 site, identified and resolved gaps in content and incorporated feedback to launch a new site focused on patients and caregivers
Assignment Editor
CTV News London | February 2016 - April 28, 2017
Planning
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Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters
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Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief
Communication
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Investigated and clarified information from multiple sources, and evaluated and organized that information
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Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions
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Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor
Publishing
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Upheld journalistic standards in writing scripts and promos for the web and broadcast
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Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK
News Videographer, Writer and Video Editor
CTV News & A-Channel London | August 2005 - January 2016
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Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field
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Photographed news events for Twitter posts and stock photos for the web
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Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips
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Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities
News Writer
The New PL & A-Channel London | January 1998 - July 2005
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Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories
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Evaluated news conferences to identify the most salient information for selecting sound clips
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Supported the team with news videography when regular videographers were not available
VOLUNTEER
Content Creator - Canadian Red Cross | 2017 - 2020
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Generating news media coverage by writing pitches to highlight the service of Red Cross volunteers
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Photography, videography and video editing for social media posts like this tweet about a local disaster response
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Interviewing and writing profiles of volunteers
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Organizing the London Branch's participation in the Santa Claus parade
EDUCATION
Graduate Certificate
Public Relations and
Corporate Communications
Fanshawe College, London, ON - 2018
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Named to the Dean's Honour Roll
Bachelor of Arts Degree
English Language and Literature
Huron University College,
Western University, London, ON - 1992
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Graduated on the Dean's list
Diploma
Television Broadcasting
Fanshawe College, London, ON - 1995
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Graduated with five broadcast awards
ADDITIONAL COURSES
Accessible
Documents
Workshop
2019
Utah State University
Online Learning
Media
Spokesperson
Training
2018
Canadian
Red Cross
Accessibility
Conference 2018:
Designing for
Diverse Abilities
University of Guleph
OpenEd
Organizational
Business
Communication
2017
Fanshawe
Continuing Education
Communicating
in Conflict
2017
Western
Continuing Studies
Western
Continuing Studies
Introduction to
Screenwriting
2014
SOFTWARE
Microsoft Office
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Word
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Excel
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PowerPoint
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Outlook
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SharePoint
Content Management
Systems
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Drupal
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Polopoly
Adobe Creative Suite
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InDesign
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Premiere
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Photoshop
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Acrobat
Analytics & Social Media
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Matomo (formerly Piwik)
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Loomly
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Issuu
Other Creative Programs
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Avid Media Composer
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GoAnimate
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IrfanView
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Mailchimp
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Wix
News
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Dejero
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iNews
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Gateway