CAREER EXPERIENCE

Web Communication Assistant

St. Joseph's Health Care London | January 2018 - present

Websites 

• Managing the content for a large intranet, analyzing data and implementing strategy to increase engagement

• Creating accessible documents and content for the public website

• Maintaining a customer service focus in creating web forms, fillable PDFs and other documents while upholding web standards and best practices for web and publication style, and accessibility​

Project Management

• Meeting with clients to determine their needs for web content, managing multiple projects at once, and delivering content that both meets client needs and supports St. Joseph’s strategic initiatives

Creativity

• Crafting engaging stories and social media posts

• Providing high quality photography, videography, research and writing for communication projects, as well as graphic materials ​

Issues Monitoring​

• Identifying trending health care stories in the media and medical publications 

Assignment Editor

CTV News London | February 2016 - April 28, 2017

Planning

• Assigned reporters, coordinated interviews, sought cooperation and researched information for reporters

• Generated original story ideas from the desk, such as this story about a unique PTSD initiative that came from a cold call to the Malahide Fire Chief

​Communication

• Investigated and clarified information from multiple sources, and evaluated and organized that information

• Provided up-to-the-minute internal communications in a fast-paced environment with competing demands and frequent interruptions

• Responded to news tips, suggestions, requests for information and complaints over the phone while maintaining a calm and professional demeanor​​​

Publishing

• Upheld journalistic standards in writing scripts and promos for the web and broadcast 

• Wrote and published web content (CP style) to the corporate websites and social media accounts for multiple Bell Media stations: CTV London, CTV Windsor, and Newstalk 1290 CJBK

News Videographer, Writer and Video Editor

CTV News & A-Channel London | August 2005 - January 2016

• Executed a mix of technical expertise and interpersonal skills in daily news videography, interviewing, script writing and live production from the field

• Photographed news events for Twitter posts and stock photos for the web

• Edited video stories to meet strict daily deadlines and worked collaboratively with reporters to assess the best video and audio clips

• Established a rapport in situations that called for tact, sensitivity and/or cultural awareness when dealing with victims of trauma, reluctant witnesses, and ethnic or Indigenous communities

News Writer

The New PL & A-Channel London | January 1998 - July 2005

• Wrote and rewrote news stories and promotional teasers, often distilling lengthy source material into succinct stories 

• Evaluated news conferences to identify the most salient information for selecting sound clips 

• Supported the team with news videography when regular videographers were not available

CURRENT VOLUNTEER ROLE

Content Creator - Canadian Red Cross | 2017 - present

• Generating news media coverage by writing pitches to highlight the service of Red Cross volunteers

• Photography, videography and video editing for social media posts like this tweet about a local disaster response 

• Interviewing and writing profiles of volunteers

• Organizing the London Branch's participation in the Santa Claus parade

EDUCATION

Graduate Certificate

Bachelor of Arts Degree

Diploma

ADDITIONAL COURSES

SOFTWARE

Microsoft Office

• Word

• Excel

• PowerPoint

• Outlook

Content Management

Systems

• Drupal

• Polopoly

Adobe Creative Suite

• InDesign

• Premiere

• Photoshop

• Acrobat

Analytics & Social Media

• Matomo (formerly Piwik)

• Loomly

• Issuu

News

• Dejero

• iNews

• Gateway

Other Creative Programs

• Avid Media Composer

• GoAnimate

• IrfanView

• Mailchimp

• Wix