Writing | cjm.design

Feature Article Jack Schenck spent 30 years building his own experimental plane, but that's a mere three decades of the 80-plus years he's been inspired by aviation.	Research Paper Social media has opened up police to more critical scrutiny than ever. What are the pitfalls of managing reputation for those held to a higher standard?	Employee Engagement This article for St. Joseph's intranet and "Imprint" magazine builds on the enthusiasm of an employee-led initiative to foster appreciation among staff for the care behind the caregiving.
Local News Just the facts, ma'am. This CTV News story published on April 2, 2017 imparts clear, factual information about gunshots fired in a residential neighbourhood.	Academic Essay Should loyalty be turfed from the list of ethical standards PR professionals should uphold? Here's the case for why loyalty doesn't make the cut to join the ethics team.	Volunteer Engagement A long-time, dedicated volunteer is profiled in this February 2018 edition of Ontario Bulletin, an internal publication of the Canadian Red Cross.
Newsletter feature This item combines fun with strategy. It's aimed at a target public of middle-income families and offers a lighter view to draw in a wider audience for the organization's more serious messages.	Animation Script How do you sell safety to an audience weary of being told to do the right thing? Make it fun. A light-hearted style meets community safety in this proposed project for Neighbourhood Watch London.	Health Care Safety Messaging A mishap that occurs in health care settings becomes an immediate health crisis, and medical staff aren't the only potential victims. That message appeared on the St. Joseph's intranet.